SLS South Beach Case Study

SLS South Beach Uses Grata to Supercharge TripAdvisor Reviews, Scores, & Rankings

Results

2.7x

Increase in number of TripAdvisor reviews

340
%

Increase in number of reviews mentioning someone by name

38
%

Increase in SLS’s Average Rating (over 1 pt out of 5!)

Increase in TripAdvisor ranking from #62
to  
#24 in Miami!

Opportunity

The SLS South Beach is a luxury beachfront Miami hotel with two upscale restaurants, an extravagant beach club, and exclusive poolside lounging ... and one of the hottest tickets in Miami!

The SLS was generating a tremendous number of rave employee reviews using Grata. The logical next step: leverage that spirit and goodwill to boost their TripAdvisor presence:

  • Fix a declining number of TripAdvisor reviews

  • Increase a TripAdvisor score and city ranking that didn’t truly represent SLS’s luxury experience

What did Grata Do?

Grata built an automated post-Grata review process that asked for a quick follow-on TripAdvisor review. Grata’s review engine automatically copies a user’s feedback, allows for quick editing, and sends the customer directly to SLS’s TripAdvisor review page - where they paste it, click a rating and submit – all in under 30 seconds!

“It’s all about the team and the team members. They make the experience.”

-  Simon Sorpresi, Area Vice President, sbe

CLIENT

SLS South Beach

INDUSTRY

Hospitality

FEATURE

Customer Recognition

BENEFIT

Reputation